Setting Rates in an Environment of Complexity – Understanding the Impact of Gen AI, Inflation, and other Productivity Factors
Sponsored by Thomson Reuters
MEMBER ACCESS ONLY
SPEAKERS
Bryce Engelland, Industry Data Analyst, Thomson Reuters
Bill Josten, Legal Marketplace Innovations Insights Strategist, Thomson Reuters
Eugenia Frenzel, Director of Pricing and Practice Management Economics, Perkins Coie
MODERATOR
n/a
DESCRIPTION
Setting rates is one of the most complex tasks a law firm can undertake, but the last few years have added additional complexities. From skyrocketing inflation and record-high rates to the coming debate over how GenAI may impact billing, this session focuses on some of the major influences on rates and how they may be permanently changing.
Audiences will learn:
What has happened to rates in the post-pandemic period.
What is “real’ rate growth.
The surprising complexities of billing for GenAI.